The Ultimate Digital Marketing
Profit-Forecasting & Simulation Tool

Mock-Up Marketing Ideas.   Simulate Traffic.    See The Potential.   
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WARNING: Do NOT Setup Another Landing Page, Shopping Cart, Email Sequence, Webinar,
Chatbot, Or Drive Any Traffic Without Simulating Your Potential Results FIRST.

What Is A Funnel Simulator?

A Funnel Simulator let's you quickly model & simulate the potential profit of any sales or marketing funnel or business idea BEFORE you create landing pages or buy traffic - which saves you time & money.

GERU, the world’s FIRST Funnel Simulator, takes the guesswork out of planning profit-optimized funnels & helps avoid costly marketing mistakes.

Here’s How Using A “Simulator" Can Help You Avoid Costly Mistakes And Shortcut Your Way To Starting & Scaling A Successful Marketing Funnel…

  • Plan Smarter: Save time & money
  • Simulate before you build
  • Discover your funnel's potential
  • Model all your business ideas
  • Avoid costly marketing mistakes
  • Find optimization opportunities
  • Simulate traffic before buying
  • And much more

Two Fast Ways To Create Your Funnel Simulation
In As Little As 5 Minutes…


Add Products

What are you going to sell? Is it a new or existing product? Add all your products, services and offers to GERU including important details such as, Product Cost, Price Type and Stick Rate to start putting you plan together.

Map Your Funnel

Drag-and-drop your next marketing idea, campaign, product launch, webinar flow or customer journey into an elegant, interactive funnel map. Or map out an existing funnel and explore new ideas to boost your profit and results even more. GERU creates gorgeous funnel maps (simple or complex) while making the process quick and easy.

Map Your Funnel

Drag-and-drop your next marketing idea, campaign, product launch, webinar flow or customer journey into an elegant, interactive funnel map. Or map out an existing funnel and explore new ideas to boost your profit and results even more. GERU creates gorgeous funnel maps (simple or complex) while making the process quick and easy.

Simulate Traffic

Simulate real traffic campaigns with your new marketing funnel and determine your profit before you build any pages or pay for traffic. Or take an existing funnel and model "What If" traffic-scenarios to improve, scale and grow.

Add Expenses (Optional)

GERU let's you plan and forecast all your marketing funnel costs, refunds, mechant fees and business expenses up front. So you get a complete picture of your true profit... right down to the last penny.

Add Expenses (Optional)

GERU let's you plan and forecast all your marketing funnel costs, refunds, mechant fees and business expenses up front. So you get a complete picture of your true profit... right down to the last penny.



GERU Includes An Extensive Blueprint Library Of (30+ Ready-To-Use) Funnel Simulations/Models


Don’t want to create a funnel simulation from scratch? No problem! GERU comes with a built-in “Blueprint Library” of pre-made Projects for you to use as a shortcut!

This Blueprint Library contains many industry-proven Funnel models that cover a wide-variety of business types and marketing goals — from book promotions, lead generation campaigns to more elaborate Sales Funnel systems.

Every Blueprint includes sample conversion numbers, products, pricing, and Traffic Campaign information — which creates Revenue, Profit, and other important business numbers & metrics for you to analyze.

You can quickly load any of these Blueprints into GERU and then modify them anyway you like for you own use! This is a great way for you to build a new Sales Funnel, or expand an existing one, using proven industry models as a reference.

Here's A Sample Of The Blueprints Waiting For You Inside GERU:

  • Survey Funnel
  • Ask Campaign Funnel
  • Lead Gen Funnel
  • Tripwire Funnel
  • Webinar Funnel
  • Webinar On-Demand Funnel
  • Free Plus Shipping Funnel
  • High Ticket Call Funnel
  • Squeeze Page Funnel
  • Reverse Squeeze Page Funnel
  • Supplement Funnel
  • Ultimate Continuity Funnel
  • Micro Continuity Funnel
  • Trial-Upsell Continuity Funnel
  • Ecom Coupon Funnel
  • Customer Onboarding Funnel
  • Evergreen Launch Funnel
  • Strategy Call Funnel
  • Mini Class Funnel
  • Self Liquidating Offer Funnel
  • Cart Abandonment Sequence Funnel
  • Bridge Funnel
  • Agency Lead-Gen Funnel
  • And Many More!

Who Should Be Using GERU Today?

  • InfoProduct Marketers
  • Affiliate Marketers
  • Local Business Owners
  • Social Media Influencers
  • E-Commerce Sellers
  • Coaches/Consultants
  • Freelance Professionals
  • Lead Gen Marketers
  • Marketing Agencies
  • Webinar Promoters
  • Software/SAAS
  • And Many More!

Building Your First Online Business? GERU is great for NEW marketers & entrepreneurs. Create a simulated model of the products you are thinking about selling before setting up a single web page or spending a dollar on traffic. Get a handle on how all the numbers & marketing pieces will work.

Already Have An Online Business? GERU is the perfect tool to help you optimize & scale your results. Plan new expansions to your funnel, as well as analyze “What If?” scenarios such as a change in product prices, offers, conversions, traffic costs, or other modifications to your business — and SEE how those variables can affect your Revenue, Profit, and other metrics.


  • Product Launches
  • Webinar Campaigns
  • Membership Sites
  • Product Funnels
  • InfoProducts
  • Conversion Rates
  • ChatBots
  • SMS Marketing
  • Recurring Revenue
  • Email List Building
  • Google AdWords
  • Inbound/Outbound Calls
  • Product Pricing
  • One-Time Offers
  • Refund Rates
  • Merchant Fees
  • Upsell Paths
  • Cart Abandonment
  • Remarketing Ads
  • Downsells
  • Continuity Program
  • Time Scarcity
  • Squeeze Pages
  • Content Marketing
  • Coaching Programs
  • Facebook Ads
  • eCommerce Products
  • Social Media Content
  • Payment Plans
  • Lead Funnels
  • Software Products
  • Business Expenses
  • Traffic Costs
  • YouTube Ads
  • Agency Business
  • Mobile Marketing
  • Joint Ventures
  • Affiliate Marketing
  • Book Campaigns
  • Stick Rates
  • Ad Budgeting
  • Salary Expenses
  • Autoresponders
  • Strategy Calls
  • Traffic Scaling
  • LinkedIn Marketing
  • Survey Funnels
  • And Much More!

GERU Is Your Complete Online Business Planning, Simulation, And Optimization Solution

Plan Your Next Big Online Business Idea OR Optimize & Scale Your Existing Business


Create Beautiful Funnel Maps

Quickly & easily make visual diagrams of any Marketing Funnel. Yes/No pathways, follow-up communications, and more. Create a Funnel Map from scratch or use one of our many industry-specific pre-made Blueprint Projects to save you time.


Powerful Built-In Logic Engine

The real ‘magic’ behind GERU is how it will automatically calculate potential revenue, profit, ROI, and other metrics from any Funnel Simulation you create. Make any change… presto. GERU instantly shows you the new numbers.


Use Hypothetical Or Actual Data

GERU let’s you enter hypothetical Funnel data & settings OR you can enter actual data from an existing Funnel or Business you might have — or you can use a combination of BOTH for planning purposes.


Simulate Traffic & Ad Campaigns

GERU is a fantastic tool for marketing agency owners. Now you can ‘show’ your prospective clients what you plan to build for them as well as some of the potential results! You can also use GERU each step of the way that you work with your clients by visually showing then what’s been done so far and what is planned.


Simulation & Optimization Reports

GERU let’s you run powerful reports for any Funnel Simulation you create (or for Blueprint Projects). Quickly create a “Summary Overview” of any project, as well as dynamic reports such as our “Traffic Reinvestment” report that lets you enter what % of your profit you will reinvest in more traffic, and then GERU will show you how your business will grow!


Blueprint Library Of Pre-Made Funnels

GERU contains an ever-growing Blueprint Library of pre-made Funnel Simulations that you can quickly duplicate for your own use. You’ll find Blueprints for InfoProducts, eCommerce Products, Agency Services, Lead Generation Campaigns, Book Promotions, Webinars, and much, much more!

You’ll Love GERU, But Don’t Just Take Our Word
For It… Here’s What Some Of Our Customers
Had To Say About Our Software…


Tips For Scaling Ad Campaigns

When scaling ad campaigns and increasing ad budgets, you will almost always experience Higher CPAs and Higher CPCs. This is okay as long as you still maintain a reasonable profit-per-order.

If you increase your Sales Volume, and your margin per order shrinks, you can still end up with much higher Net Profit, so trying to maintain a “Target CPA” at all times is the wrong strategy.

The Fastest, Easiest, Most Beautiful
Marketing Funnel Mapper Software…

…With A Powerful Built-In Logic Engine To
Calculate Your Potential Numbers Instantly!

GERU lets you design funnel maps as simple or as complex as you want.

Traffic Entry Points

Create multiple “entry points” where traffic will enter your funnel. You don’t always want to traffic to only start at the first object of your funnel.


Yes/No Pathways

Create Yes/No behavioral pathways in your funnel. It’s now just as important what you do with visitors that take the actions you want them to take as those that immediately don’t.


Sales Pages & Order Forms

Add Sales Pages and Order Forms wherever you sell products & services in your funnel. You can add more than one product for a Sales Page, and also set your Cart Abandonment rate.


Upsells & Downsells

Easily add an Upsell or Downsell to your funnel to sell more products & services to your customers during the checkout process for your front-end, main product.


Opt-In Forms

It’s critically important to capture a prospect’s email address and permission to email them. Use the Opt-in Form object (and set the opt-in rate) to begin an email follow-up process.


Email Sequences

Map out pre-scheduled, automated email follow-up sequences to drive your prospects to different Landing Pages within your funnel. Email sequences are a must-use strategy.


Wait Timers

You can add a ‘Wait’ mechanism anywhere in your funnel to have your pre-scheduled actions happen over a longer time period. Use a “1-Day” wait to send out an email the next day, for example.


FB Messenger Bots

ChatBots are becoming more important than ever for Digital Marketing. These automated ‘interactive’ sequences are a great way to send your prospects to different parts of your funnel.


Webinar (Live & Recorded)

GERU let’s you simulate & plan any type of Webinar Campaign — and simulate the profitability. Live Webinars, Replays, or On-demand. See results based on Attendance & Purchase Rates.


Multi-Path Surveys

Survey Marketing is becoming more and more valuable for targeted Digital Marketing. Create different Marketing Funnel paths based on the answers a prospect chooses in a survey.


Content Pages

Sending prospects & customers to different types of content (blog posts, videos, whitepapers, etc.) is an important part of Digital Marketing. This object has an optional call-to-action built-in.


Application Forms

If you use an “application” process of any kind (such as for a Consulting funnel) you can easily simulate the application process (and conversions for it) by using this object.


SMS & Phone Activity

You can use GERU to model inbound or outbound text messages or phone calls for any funnel you create. Set the rate at which your prospects take any of these actions to simulate the results.


Canvas Notes

Add multiple “Notes” anywhere you want on your Project Designs. Notes are useful to help you (or client) understand ‘what’s happening’ at different parts of your Marketing Funnel.


Custom Object Colors

GERU allows you to change the colors for any Objects you use to design your Funnel Map. Use the same color for all of your Objects, or change them individually. It’s up to you.


URL Thumbnails

Setting up a Landing Page object that already exists? Enter the URL. GERU will automatically create a beautiful thumbnail from that page and create a ‘hot link’ so you can click to open that page for convenience.


Object Metrics

A powerful option you can toggle ON & OFF, GERU will show you “Totals” boxes next to each Object in your funnel. These show total visitors to each object as well as the conversion & sales numbers.


Pathway Indicators

Another great option you can toggle ON & OFF, GERU will create dashed red lines to tell you when traffic is not currently flowing at that point of your Project, and will display solid red lines to indicate a funnel problem you should fix.


Merchant Account Settings

GERU let’s you set your own custom Merchant Fee rates by Project. These rates will automatically be calculated for any Product Sales that happen inside your funnel. You can set a % fee as well as a per transaction fee.


Supports 27 Currencies

GERU gives you the option to set the Currency Type for each Project. The default is USD, but the software currently supports 27 different currencies around the world. More currencies will be added soon.


Language Options

(COMING SOON) GERU will be adding additional language support to have other languages used throughout GERU’s interface, as well as on GERU’s Reports. The software is currently in English only.

Analyze Your Funnel Simulation With Detailed
Forecasting & Optimization Reports

Funnel Map Diagram

You can quickly & easily create a nice PDF of the “Canvas” view of any project. This will output a document showing the Funnel Map that you’ve designed and created. The diagram will include the conversion numbers of all Yes/No pathways, and at your option you can also have it display Object Totals boxes for each object to show the numbers at every step. If you run a Marketing Agency, this is a great PDF to include in any proposal for one of your clients.


Project Summary

This PDF report is the default ‘overview’ of any project you create. You’ll see the at-a-glance view of all the key numbers broken-down by Monthly & Yearly totals — Revenue, Profit, Traffic Volume & Traffic Costs, Leads, as well as key metrics such as EPC, LTV, CPA, CPL, CPC and more. You also see nice pie charts that show the distribution of your Traffic Sources and Product Revenue.

Dream Profit Goal

This is by far the most popular report in GERU! After you setup a project, you can run this incredibly valuable report… you start by entering in your Dream Profit Goal for how much profit you hope your project will make in a year. Let’s say you enter the goal of “$500,000.” GERU will instantly, powered by a sophisticated algorithm, Reverse Engineer your entire Project (and all of its settings) and it will show you a Daily/Weekly/Monthly/Yearly breakdown for what sales you will need per day (by each Product), as well how many leads, revenue, and traffic visitors you will need! It will also figure out your related expenses and traffic costs to achieve this Dream Profit Goal.


Traffic Reinvestment

This valuable report will show you how much Revenue & Profit you would generate if you reinvested 10% of your profit back into buying traffic. It will also show you a graph for 15% and 25% reinvestment as well. AND… it even lets you enter your own reinvestment % to create a custom report. Run this report and quickly see how your business might scale when you reinvest your profit to buy more traffic!

Published Status

Every Object, Traffic Source, Product, and Expense has a setting of “Plan” or “Live.” You can use this setting to keep track of what things actually exist and what things you are just planning to create at some point. You can run GERU’s “Published Status” report and it will show you a nice display of all your Objects, Traffic Sources, Expenses, and Products, and will show you which ones are “Live” and which ones are still in the “Planned” phase. This is a great report to help you with Project Management for getting things done.


Custom Report Builder

We’re in the process of developing a Custom Report Builder for you. You’ll be able to use this special builder to drag-n-drop different types of stats & data from your Projects to build your own custom reports actually how you want them to look and what you want them to display.

Brand With Your Logo

With a GERU PRO account, you’ll be able to upload your own logo that will replace the GERU logo on any of the Reports. If you run a Marketing Agency, or do consulting for other companies, this is a great feature to help brand YOU and your company. Your clients may think you had GERU custom developed just to service your clients!



The Amazing “What If?” Machine


One of the most powerful features of GERU is the ability to create multiple “Scenarios” within the same project. A Scenario is simply another version of the same project.

When you click to ‘add’ a Scenario, GERU simply duplicates everything in your current project to create “Scenario 2” — Scenario 1 is the default view of your project.Once you’ve created “Scenario 2” you can then make any changes to it, for example, changing your main product price from $97 to $147. Scenario 1 will stay the way it was (with the price at $97).

Scenario Comparison Report

One of the most powerful features of GERU is the ability to create multiple “Scenarios” within the same project. A Scenario is simply another version of the same project.

When you click to ‘add’ a Scenario, GERU simply duplicates everything in your current project to create “Scenario 2” — Scenario 1 is the default view of your project.Once you’ve created “Scenario 2” you can then make any changes to it, for example, changing your main product price from $97 to $147. Scenario 1 will stay the way it was (with the price at $97).


What If...

  • You changed your front-end product price from $47 to $57?
  • Your sales conversion went from 3.4% to 4.2%?
  • You added another Upsell?
  • You added a Downsell Offer?
  • You increased your Opt-in rate from 38% to 45%?
  • You added a Cart Abandonment sequence?
  • Your average CPC for Facebook traffic when from $1.75 to $2.00?

GERU can quickly & easily show you the revenue & profit changes behind any of these questions… and more! Whatever you can dream up, GERU will handle the calculations for you to help you make the best strategic decisions.

Have A Marketing Agency?

Get More Clients, Add More Value

“Seeing is believing.”

Use GERU to create stunning marketing proposals. “Show” a prospective client what you plan to build for them.

Not only can you show new clients the VISUAL funnel map of what you plan to do for them, but with GERU you can also show them some potential numbers to help them understand how they can achieve a positive ROI — and how you plan to help them scale & grow their business.

You’ll also want to use GERU to service your clients. Add more value by showing them how progress is coming along with a virtual model of their marketing.

You can also use GERU to display the actual results you are getting so far, as well as ‘goal’ related hypothetical numbers for what you hope to achieve for them.

Many GERU users are Agency owners that rely on GERU to help them get more clients and service them better.

Use GERU as your secret weapon... to get an ‘edge’ over your competitors that have no visual simulations or models to show their clients.


With a GERU PRO account, you can replace the GERU logo on our PDF Reports with your own Agency logo.

GERU Money Back

30-Day, No Questions Asked, Money Back Guarantee

Try GERU completely Risk-Free for 30 days. See for yourself what this incredible planning tool can do for your business. If for any reason whatsoever you’re not happy within the first 30 days, contact support for a full refund, no questions asked.

GERU Runs On All Your Favorite Devices Access It Anytime, Anywhere

GERU Runs Devices

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$37 / mo
  • Funnel Map Creator
  • Simulation Engine & Optimizer
  • Up to 10 "Active" Projects
  • Up to 40 Objects Per Project
  • 2 Scenarios
  • Beautiful Insight Reports
  • Video Tutorials & Training
  • 15 Blueprint Library
  • Custom Logo Reports
  • Priority Support


$79 / mo
  • Funnel Map Creator
  • Simulation Engine & Optimizer
  • UNLIMITED Projects
  • UNLIMITED Objects Per Project
  • 3 Scenarios
  • Beautiful Insight Reports
  • Video Tutorials & Training
  • 30+ Blueprint Library
  • Custom Logo Reports
  • Priority Support




Today: $67







Today: $164




(No Monthly Fees. Forever.)

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Frequently Asked Questions

What does GERU do exactly?

Aha. Skimmed the page did ya? No worries... read this.

GERU is a cloud-based funnel mapping, planning, strategy & simulation tool. It’s NOT a Page Builder, Shopping Cart, Web Hosting Service, or Analytics Tracker.

GERU helps you figure out what to do first... or next in your business (or a client’s business).

GERU takes pro-level funnel mapping... planning... profit-projections & simulations to a new stratosphere of automation, intelligence and power.

No other software gives you a complete 360-degree (visual-AND-financial) view of your marketing like GERU...

... so you can brainstorm marketing ideas.... and prototype the most profitable funnel maps, flows and metrics to maximize ROI -- before you spend a penny or build a single page.

Does GERU work with Windows and Mac (OSX)?

Yes! GERU is cloud-based software. All you need is a web browser on your computer, tablet or phone and you are good to go. GERU is perfect for working on-the-go or on-site at your client's office.

Is it easy to get started and use GERU?

You bet. GERU is drag-and-drop easy to use. There are step-by-step video tutorials included to get you on track as quickly as possible. Also, you'll get instant access to a growing library of Funnel Map Blueprints.

New idea? Stuck on where to start?

Pick a Blueprint to jumpstart your new funnel map. These Blueprints also come pre-loaded with numbers, industry average conversion rates, traffic costs and more. Just plug in a few of YOUR numbers and you've got a working funnel mock-up in 5 minutes.

Is GERU a good solution for Agencies?

Absolutely! Agencies love GERU because it makes them look like rockstars with their clients -- future and existing. In addition to impressing clients with gorgeous funnel maps... GERU gives clients confidence seeing a "big picture" blueprint with all the associated metrics, costs and profit... all clearly displayed and planned out.

Does GERU track analytics?

Not at this time. We don't employ a campus of former NASA Scientists like Google does. Nor do we want to compete with (FREE) Google Analytics -- the Pros choice and leading solution for web/funnel analytics and tracking.

Is GERU custom brandable?

Are you an agency or consultant? Aha... thought so. The good news is... YES. You can upload your logo to GERU. Use your logo and brand all GERU Reports.

How frequently is GERU updated?

Our team releases regular updates, improvements and fixes. What's great is... all these updates happen automatically without you having to download or install anything. We have several new features planned for GERU. If you have any ideas, we would love to hear them :-)

Do I get free updates and support?

You betcha! Your GERU PRO lifetime license includes ALL future GERU PRO updates at no extra cost. Also, you get free support too.

Is GERU even a word?

Nah. We made it up actually. GERU is derived from a combination of the word "GEAR" (as in systems, processes) and "GURU" (a teacher or subject matter expert). Combine the two together and you get GERU. Mystery solved. :-)