© GERU, LLC 2021. All Rights Reserved.
INDUSTRY AVERAGE DATA, METRICS
This one is a biggie. What is a decent opt-in conversion rate?
What can you expect to pay per click on Facebook or Google?
What is the average email open or clickthrough rate?
If you don't know... should you guess? (not recommended)
If you think that new Digital Marketers (who don't have historical funnel data to use) are the only ones asking for "Industry Average Data" inside GERU.... you'd be wrong.
Agencies have also been asking for this important data.
Having industry average data, metrics, click prices, etc., makes it easier to communicate (and justify) to a client that you are not pulling numbers from the sky.
What this means is... you are building a data model, forecast/projections (funnel simulation) based on REAL industry average metrics and numbers.
This is very powerful positioning when working with a new or existing client and showing them the potential numbers/results that you plan to achieve and how you plan to do it. Again, no guesswork involved.
Now, with the click of a mouse... all this data is instantly available inside GERU (including Data Sources for easy reference)...
Just click the information (i) icon and add this data to your funnel plans for more accurate funnel simulations.
SHARE YOUR FUNNEL MAP URL
Another top requested feature was the ability to share your funnel map/plan by sending your colleague or client a simple web link/URL.
This is now ready-to-go in version 2.8. We realize that sharing a diagram or funnel map link is nothing new... many diagram apps already have this feature.
So, we decided to take this to the next level...
In GERU 2.8, you can also share your SIMULATION as a URL.
What this means is... even non-GERU account holders can click a link and see a working Funnel Map & Simulation that you have created -- complete with all the numbers, totals.
Plus, it's not static. Anyone who visits your Simulation link can click the orange "Simulate" button to see the Simulation numbers come alive without logging into GERU!
Even more good news... you can embed any Funnel Map or a complete Funnel Simulation onto YOUR website.
CUSTOM TRAFFIC SOURCE ICONS
Two big new (customization) features have been added here...
You can now hide the box and number around each Traffic Entry Point (as shown in the image on the right).
Also, you can now add a Custom Traffic Source using any image/icon you like. The Traffic Source label (text) can now be fully customized. No more limitations.
CUSTOM OBJECTS/ICONS ON THE CANVAS
We've taken "customization" to another level with GERU 2.8.
You can add any image, icon or symbol you like (in different sizes) to the canvas by creating (and saving) a Custom Object. Your Custom Object can have Y/N connection points (with % conversion) or none. You can display an object label/text or leave it blank. It's up to you.
In the image on the left, you can see several different ways to incorporate custom icons and images into your funnel maps.
You now have endless options when adding unique icons or images to enhance your funnel maps. The only limitation is your imagination!
ENHANCED TEAM PERMISSIONS
Now you can set specific permissions for each Team member. Permissions can be set at the canvas, report and/or project level. This gives you total flexibility to give one Team member read-only access and another Team member Full access depending on their role.
Note: GERU multi-user (team licenses) is not included in our Standard or PRO account plans. This is an optional upgrade.
IMPROVED EMAIL FLOWS & ACCURACY
If you've been using GERU for a while, you may have asked about this feature too. In additional to forecasting your Email clickthrough rates (and clickthrough stats for each individual email), we also added a new metric: Open Rate %.
Now you can more accurately model (simulate) your email flows by mirroring your stats from your Email Service Provider (ESP). Or, use the included Industry Average Stats to populate your email flows with industry average Open and Click rate percentages.
More good news... we also made some improvement to the email flow numbers in GERU to more accurate calculate and forecast metrics for your autoresponder sequences.
© GERU, LLC 2021. All Rights Reserved.